Last month, Dannon agreed to set-up a $35million fund to reimburse consumers who bought the products DanActive and Activa. This was in response to a false advertising lawsuit alleging Dannon was claiming health benefits their products didn’t deliver.
If you purchased DanActive or Activa, you may be eligible to receive some of these funds. While the settlement is still pending approval, the site Dannon is directing you to is www.DannonSettlement.com.
Now, you probably didn’t need me to tell you about this. The reason I’m writing is to make sure you don’t make that old cliche mistake of throwing the bacteria out with the DanActive…water. (I think that’s how it goes.)As I’ve been reading blog sites and articles about this issue, I’ve noticed a worrisome trend – some people are using this settlement as a way to discredit the health benefits of probiotics. This is perhaps an even greater leap than Dannon made!
It’s important to note that while the strains and bacteria count promoted by Dannon in their products may not have had adequate science to back up their claims, countless valid studies (double-blind placebo controlled) have demonstrated the importance of probiotic supplements to your health.
Here is list of just a few of the studied uses of probiotics:
Irritable bowel syndrome
The important thing is to be sure you are getting a product that supplies effective strains in quantities (listed as CFUs or colony forming units) that have been shown to be effective. There are a variety of great products available including those from MegaFood, New Chapter, UAS Labs, Culturelle, Jarrow Formulas among others. Click here to view a listing from our e-com site.